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HighDesign – Global Brand February 2, 2007

Posted by Vijay in Brands, Business, HiDesign, India, Trends.

If you have walked through any of the duty free areas of some of the major airports of the world, you would have seen a store called HiDesign. They sell up-market leather goods and are stocked at some of the leading stores worldwide.

Their branding, marketing is truly global. They are a nich high-value player AND they are based out of Pondicherry. Here is another writeup about them.

As one of my friends who is a leading brand consultant put it, HiDesign has built more “value per employee” than any IT company.