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HighDesign – Global Brand February 2, 2007

Posted by Vijay in Brands, Business, HiDesign, India, Trends.
6 comments

If you have walked through any of the duty free areas of some of the major airports of the world, you would have seen a store called HiDesign. They sell up-market leather goods and are stocked at some of the leading stores worldwide.

Their branding, marketing is truly global. They are a nich high-value player AND they are based out of Pondicherry. Here is another writeup about them.

As one of my friends who is a leading brand consultant put it, HiDesign has built more “value per employee” than any IT company.

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