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First Mover Advantage February 3, 2007

Posted by Vijay in First Movers, Issues, People, Pioneers.

Murali Writes

How important is it to have the first mover advantage? Is it good enough to be second?

Ravish Malhotra. Do you remember him? I’ll bet that 7 out of 10 people who read this will not.

Rakesh Sharma. Do you remember him? I’ll bet that 7 out of 10 people who read this will.

That is how important it is to finish first and not just second. For those of you wondering, Rakesh Sharma and Ravish Malhotra were trained to be India’s first cosmonauts. Rakesh Sharma got chosen for the actual mission while Ravish became the backup. I remember that until the few days before the mission itself both names used to always appear together in all reports. Ravish’s name completely faded from the limelight as soon as the decision on the prime cosmonaut was decided and Rakesh was chosen. I am sure both were equally competent in everything. Just that one finished ahead of the other.

In the same theme of aerospace a couple more examples…

Hardly anybody would know the name – Gherman Titov but everybody knows Yuri Gagarin.

Buzz Aldrin’s name never quite has the same buzz as Neil Armstrong’s.

Needless to say, there are innumerable examples in the business world that would bear this out. It is so important for brand name recall that you have to be the first off the blocks.

So who will be the first Indian on the moon? or the second?